Senior product & brand designer
Designing things from idea to impact
Case studies
Product
Solving onboarding, engagement and marketplace friction with clearer journeys that move people and metrics.
Optimising talent experience
Improving marketplace confidence and conversion for talent and client journeys on YunoJuno's freelance platform.
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Simplifying onboarding, wallets and referrals
Designing across onboarding, wallet, referrals and early brand concepts, sharpening content and hierarchy.
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Improving Learning Journal engagement
Re-designed tiney's much loved Learning Journal feature, which increased engagement by 64%.
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Brand & growth
Building identity, systems and storytelling that scale an evolving brand.
SEO optimization and visual refresh
Re-designed the website as a scalable system with a reusable component library, restructuring content around user needs to improve organic acquisition on both sides of the marketplace.
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Designing a brand people trust
Evolved the visual identity across every touchpoint and built the systems behind it: brand guidelines, Canva templates and asset libraries, so the whole team could create on-brand work.
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Practice & systems
Bringing design, code and customer experience closer together with reliable systems and better process.
Scaling design
Simplified the component library and established a shared source of truth in storybook, using Claude Code and github to bring design and code closer together.
View →Designing and building my own portfolio
Took this site from Figma to a live, responsive build, designing and shipping it end to end with Claude Code, GitHub and Netlify.
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“Good design is the kind that people hardly notice”
I love designing things that feel intuitive, look great and are easy for people to use. I design products and brands from early ideas to something that is meaningful for both the user and client. I equally enjoy fixing those everyday annoyances people have learned to live with. They're often the smallest changes, but can have the biggest impact.
I use AI to help with initial research concepts, validation and collaboration between Design and Engineering. Claude Code and I regularly pair to allow the craft and storytelling to remain touched by my human design experience, but the processes, systems and build to be handled by AI.
Contact
Get in touch
I love talking about purposeful design.